Grow Your Brand. Reach More Customers. With Video
Online video accounts for the majority of all consumer traffic on the internet. It’s a statistic increasing significantly each year as marketing professionals worldwide associate video with the best ROI. How effectively is your brand using video marketing?
VidTalks is a video marketing conference for brands and businesses of all sizes, featuring a full day of insightful discussions from experts on growing your brand presence, sales, and engaging your target market through emerging video marketing trends.
Customer Marketing & Advocacy,
Digital Content Producer,
Jim Pattison Broadcast Group
Best Buy Canada
Co-Founder & Vice President,
Marketing, Content Creation
Video Production Specialist,
PR & Social Media Manager,
Customer Lifecycle Marketing,
Talk Shop Media
Shannon Mann & Harp Sohal
Pink Orchid Studio
Video Marketing & Branding Expert
VidTalks Conference Schedule | April 18
REGISTRATION OPENS | COFFEE & NETWORKING
9:15am – 10:00am
Sign In | Coffee, Chat & Connect!
10:00am – 10:10am
It’s time – VidTalks 2018 has started!
GROWING YOUR BRAND & BUSINESS WITH VIDEO MARKETING
10:10am – 10:45am
How do you make content that stands out in a world of marketing noise and jargon? When created, hosted, and shared strategically, video can be the ultimate marketing and sales tool for attracting and converting customers—and proving ROI. Get your notepad (and video camera) ready, because this talk is chock-full of takeaways that will have you inspired to create your own videos in no time.
Robin Panish, Customer Lifecycle Marketing, Wistia
CREATING HIGH QUALITY VIDEO CONTENT FOR YOUR BRAND
10:45am – 11:30am
Want your brand to really stand out to customers watching your videos? Whether you’re filming yourself or working with your marketing team, let’s walk through the steps to producing high quality content for your business by focusing on getting great video, audio and lighting, as well as best practices and terminology to know before filming.
Jessica Seymour, Video Production Specialist, Thinkific
ENGAGING CUSTOMERS & CLIENTS VIA INSTAGRAM VIDEO
11:30am – 12:15pm
With over 500 million daily users, Instagram presents a prime opportunity for every brand to visually stay connected with their target market. From behind-the-scenes previews to product demos and company Q&A’s, learn how you can best use Instagram’s video features strategically when engaging customers & clients – making it easy for them to remember your brand.
Amanda Breen, Digital Content Producer, Jim Pattison Broadcast Group
Harp Sohal, Co-Founder, Pink Orchid Studio
Rachel David, Founder, Hashtag Communications
Sara Padidar, Co-Founder, Talk Shop Media
Shannon Mann, Co-Founder, Pink Orchid Studio
12:15pm – 1:15pm
VidTalks 2018 venue, Vancouver Convention Centre West features a variety of great restaurants and cafes for attendees located outside the building at Jack Poole Plaza & Burrard Landing.
EXPANDING YOUR MARKET REACH WITH SOCIAL VIDEO ADS
1:15pm – 2:00pm
Online video accounts for the majority of all consumer traffic on the internet, resulting in social video ads becoming a leading outlet for businesses to grow their market reach and increase web traffic. So, how can you create targeted social media video ad campaigns that provide great ROI, while using effective tools and techniques to ensure your ads are converting viewers into customers?
Tina Stokes, Account Director, 6S Marketing
INCREASING SALES & BRAND AWARENESS WITH INFLUENCER MARKETING
2:00pm – 2:45pm
Influencer marketing is writing a new rulebook to marketing and has quickly become one of the most cost-effective ways to connect with an engaged audience interested in exactly what you have to offer. Hear from successful experiences on driving sales & generating brand awareness at scale through a deep dive on planning, optimizing and managing well performing collaborations with influencers.
Alicia Taggio, Customer Marketing & Advocacy Manager, Hootsuite
Christine Tam, External Communications Manager, Best Buy Canada
Corrado Coia, Co-Founder & Vice President, Buffer Festival
Kevan O’Brien, Marketing Director, LBC Studios
2:45pm – 3:00pm
CUSTOMER ACQUISITION THROUGH YOUTUBE & VIDEO CONTENT MARKETING
3:00pm – 3:45pm
In 2018, not being on YouTube isn’t an option for brands! It’s the world’s second largest search engine with over a billion users – almost one-third of all the people on the Internet. With a bigger reach among 18-49 year olds than any cable network in Canada/US, hear how brands can establish a video presence on YouTube to generate interest and acquire more customers through video content marketing.
Sunny Lenarduzzi, Video Marketing & Branding Expert
BEST PRACTICES FOR SUCCESSFUL VIDEO MARKETING CAMPAIGNS IN 2018
3:45pm – 4:30pm
With so many video marketing opportunities available for brands in every industry, how do you decide on the best specifically for your business? Gain insight on the foundations of building a great overall video marketing campaign strategy and how you can successfully incorporate video effectively into your brand’s marketing and sales funnel to make 2018 a year of results.
Flora Wang, Sales Engineer, HubSpot
Jennifer Pepper, Marketing Manager, Unbounce
Pamela Saunders, PR & Social Media Manager, Microsoft Vancouver
4:30pm – 4:45pm
Join us during the 2nd annual VidTalks conference, which takes place in the heart of downtown Vancouver at the Vancouver Convention Centre (West Building)
Address: Vancouver Convention Centre West
1055 Canada Pl, Vancouver, British Columbia